3Ps- Triple bottom line

3Ps- Triple bottom line and why it’s important!

14th November 2022

The challenge that lies ahead including climate change, poverty, and inequality, leads our daily life and seemingly becoming ever more urgent.

A sustainable business strategy’s overarching objective is to increase profits for shareholders while simultaneously having a positive influence on the environment, society, or both. Business executives are becoming more and more aware of how effective sustainable business methods can be in solving the world’s most pressing problems and ensuring the success of their companies.

The only way to understand a business’s sustainability efforts is to make use of a concept called the triple bottom line.

What is triple bottom line?

Triple bottom line encourages companies to measure their social and environmental effect in addition to their financial success rather than concentrating exclusively on making a profit, or the traditional “bottom line.”

The “three Ps” of it are profit, people, and the planet.


The profitability a company produces for its shareholders, or its financial performance, is what determines how successful it is in a capitalist system. Key corporate decisions and strategic planning activities are typically carefully crafted to maximise earnings while minimising expenses and risk.

Many businesses’ objectives have previously stopped there. Leaders with a purpose are now realising that they have the ability to use their companies to change the world for the better without sacrificing financial performance. Adopting sustainability measures has frequently been shown to boost corporate success.


It’s important to distinguish between shareholders and stakeholders in a company. Businesses have always preferred shareholder value as a measure of success, which means they work to create value for people who own the company’s stock. Businesses have switched their attention to generating value for all stakeholders who are touched by their actions, including consumers, employees, and community members, as they have embraced sustainability more and more. Companies can implement equal hiring procedures and encourage volunteering at workspace.


While businesses have been greatest contributors to climate change, they are also responsible for driving positive change.

The biggest firms in the world aren’t the only ones responsible for this effort; however, every company can make adjustments that lessen their carbon impact. Utilizing the sourced materials responsibly, reducing energy usage, and optimising shipping procedures are some of the positive initiatives.

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